Poipu Kapili Privacy Policy
THE PARRISH COLLECTION LLC
PRIVACY POLICY
Revised January 1, 2026
OVERVIEW
The Parrish Collection LLC (“Parrish,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information entrusted to us through our websites, guest services, property management services, marketing communications, and related business operations.
This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you:
- Visit any Parrish website, including but not limited to:
- Any affiliated Parrish booking or marketing platform
- Make reservations or inquiries
- Engage our property management services
- Communicate with our team
- Participate in promotions or marketing programs
- Interact with our digital platforms or guest services
By using our websites or services, you agree to the terms of this Privacy Policy.
INFORMATION WE COLLECT
1. Information You Provide Directly
This may include:
- Name
- Mailing address
- Email address
- Telephone number
- Reservation details and travel information
- Payment information (processed through secure third-party processors)
- Account login credentials
- Guest preferences or accommodation requests
- Communications with our team
- Reviews, testimonials, or feedback
- Property owner and vendor information (for managed properties)
2. Sensitive Personal Information
In limited circumstances, we may collect sensitive personal information such as:
- Payment account credentials
- Government identification information (when required for reservation verification or fraud prevention)
- Login credentials
Sensitive personal information is used only for legitimate operational purposes and is not used for independent marketing profiling.
3. Information Collected Automatically
When you visit our websites, we may collect:
- IP address
- Browser type and device characteristics
- Operating system
- Referral URLs
- Website usage behavior
- Approximate location data
- Cookie and tracking data
- Session activity and page interactions
4. Information From Third Parties
We may receive personal information from:
- Online travel agencies (OTAs) and booking partners
- Marketing and advertising partners
- Payment processors
- Property owners or referral sources
- Fraud prevention and identity verification vendors
HOW WE USE YOUR INFORMATION
We use personal information for legitimate business and operational purposes, including:
Reservation and Guest Services
- Processing bookings and payments
- Facilitating guest check-in and stay services
- Communicating reservation details
- Coordinating housekeeping, maintenance, and guest support
Property Management Services
- Managing rental properties on behalf of owners
- Providing reporting and accounting services
- Coordinating vendors and service providers
Marketing and Communications
- Sending promotional offers and newsletters
- Providing travel recommendations and destination content
- Personalizing marketing based on preferences or browsing activity
You may opt out of marketing communications at any time.
Website Operations and Improvement
- Website analytics and performance monitoring
- Fraud detection and security monitoring
- Service improvements and experience personalization
Legal and Compliance
- Compliance with tax, accounting, and regulatory obligations
- Responding to legal requests and dispute resolution
SMS AND TEXT MESSAGING COMMUNICATIONS
Parrish may communicate with guests, property owners, and prospective customers via SMS or text messaging for operational and marketing purposes.
Types of SMS Communications May Include:
- Reservation confirmations and updates
- Arrival instructions and check-in information
- Guest service support
- Emergency or safety notifications
- Property management or owner communications
- Promotional or marketing messages (where permitted)
Consent to Receive SMS Messages
By providing your mobile phone number and opting in where required, you consent to receive text messages from Parrish. Message frequency may vary depending on your reservations, service needs, or marketing preferences.
Opt-Out Rights
You may opt out of SMS communications at any time by:
- Replying “STOP” to any text message
- Contacting us directly using the contact information provided below
After opting out, you may still receive essential service-related communications if necessary to fulfill an active reservation or contractual obligation.
Message and Data Rates
Standard message and data rates may apply according to your wireless carrier plan.
SMS Data Sharing
Parrish does not sell mobile phone numbers or SMS opt-in data. SMS information is shared only with service providers who facilitate messaging services on our behalf and who are contractually required to protect your information.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, and similar technologies to:
- Enable essential website functions
- Analyze website performance
- Personalize user experiences
- Deliver targeted advertising
Cookies may include:
- Essential cookies
- Analytics and performance cookies
- Marketing and advertising cookies
Users may manage cookie preferences through browser settings or site cookie tools when available.
GOOGLE ANALYTICS AND ADVERTISING TOOLS
We use analytics tools including Google Analytics and may use advertising platforms that track browsing behavior across devices.
These tools may collect anonymized or aggregated usage information. You may opt out using available browser or platform controls.
HOW WE SHARE PERSONAL INFORMATION
We do not sell personal information. We may share personal information as necessary to operate our business, including:
Service Providers and Vendors
Including:
- Payment processing companies
- Reservation and property management software providers
- Housekeeping and maintenance vendors
- Customer support platforms
- Marketing and advertising vendors
- Cloud hosting and IT service providers
- SMS communication platform providers
Service providers are contractually required to protect personal information.
Property Owners
When necessary to operate rental properties, guest reservation information may be shared with property owners for operational, legal, or tax purposes.
Property Owner Confidentiality
Parrish respects the privacy and confidentiality of property owners and considers such information proprietary and sensitive. We do not disclose, sell, rent, or otherwise provide property owner personal or contact information to guests, third parties, or members of the public, except where required for legitimate operational purposes, legal compliance, or with the property owner’s express authorization.
Legal Requirements
We may disclose personal information:
- To comply with law or regulatory requirements
- To protect safety or legal rights
- During mergers, acquisitions, or business restructuring
DATA RETENTION
We retain personal information only as long as necessary to fulfill business and legal obligations, including:
- Reservation and transaction records (typically retained for tax and accounting compliance)
- Guest service and communication records
- Marketing preferences and account records
When personal information is no longer required, it is securely deleted or anonymized.
DATA SECURITY
We implement administrative, technical, and physical safeguards designed to protect personal information. While we strive to protect your information, no internet transmission or storage system is guaranteed to be fully secure.
CHILDREN’S PRIVACY
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors without parental consent.
YOUR PRIVACY RIGHTS
Depending on your jurisdiction, you may have rights including:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of personal information
- Request restriction or limitation of certain processing
- Opt out of targeted advertising or data sharing
- Request data portability
- Withdraw consent where applicable
To submit a privacy request, please contact us using the information below.
We will not discriminate against individuals for exercising privacy rights.
U.S. STATE PRIVACY RIGHTS
Residents of certain U.S. states, including California, Colorado, Virginia, Connecticut, Utah, Texas, and others, may have additional rights regarding their personal information.
California residents have the right to:
- Know what personal information is collected
- Request deletion or correction
- Limit use of sensitive personal information
- Opt out of sale or sharing of personal data
Parrish does not sell personal information as defined by applicable law.
INTERNATIONAL USERS
If you access our services from outside the United States, your information may be transferred and processed in the United States where data protection laws may differ from those in your jurisdiction.
THIRD-PARTY LINKS
Our websites may contain links to third-party websites. We are not responsible for the privacy practices of external websites.
POLICY UPDATES
We may update this Privacy Policy periodically. The updated version will be posted with a revised effective date. Continued use of our services indicates acceptance of the updated policy.
CONTACT INFORMATION
If you have questions regarding this Privacy Policy or wish to exercise privacy rights, please contact:
The Parrish Collection LLC
3176 Poipu Road, Suite 1
Koloa, Hawaii 96756
Email: [email protected]